If you take a deep dive into the history of high fidelity amplifiers you’ll notice a common characteristic: they tended to be big and bulky. This is not necessarily a bad thing. They oozed charm and charisma and had a sturdy feel that’s hard to come by today. The craftmanship that went into these amplifiers was astonishing.
Audiophiles consider many of the older amplifiers legends and some can even compete with those that are considered “the best” of the current generation
Unfortunately, however, at Alluxity we feel that on average the industry has shied away from craftsmanship. Products have been through industrialization, compromising build quality while adding a huge mark-up in the process.
Questions we ask ourselves before designing a product
When brainstorming during the design process there are many critical questions to answer, but the two most important ones are, “What problems are we solving?” followed by “Who is our ideal user?”
When people begin to care more and more about interior design, it becomes a much greater challenge to fit big and bulky amplifiers into their living space’s decor.
Even though more people are listening to more music than ever before, many have no idea just how good their music can sound. Many also think that they would not be able to notice a difference in sound quality anyway. This is not true at all. This comes down to an absence of education about good sound.
High-end audio products are regularly becoming more unaffordable while low-end products are transitioning into more of a lower-performance “lifestyle” choice. There’s not much to choose from in the middle that keeps up with the new era of modern integrated technology, while staying faithful to the sound quality of (what some would call) The Golden era of high fidelity.
So how do we solve these problems?
We start by asking ourselves the second question, who is our ideal user, and see how that impacts each problem.
According to some surveys, the majority of audiophiles are between forty and sixty years of age. While we do occasionally see audio enthusiasts in their twenties and thirties, the popularity of hi-fi has been decreasing for many years. It would therefore be easy to say that our ideal user is amongst the forty to sixty year olds, but this doesn’t solve the problem of the decrease in interest for future listeners. How do we tackle this issue?
Solving the problems
Design home-friendly products
We believe we need to get hi-fi into the home and introduce the next generation to the world of high quality sound. We need uncomplicated products that take advantage of minimalism with a simple, modern design and strong, straight lines. Products that are intuitive to use and support modern streaming but don’t give up the feel and sound of true hi-fi playback. They should be small enough to fit on a shelf, look good in the home, and be solid enough to appeal to the most discerning user. They must fit into the lifestyle of the user, not take it over.
If we can succeed, we will help bring the world of high-performance sound reproduction into the lives of the new and younger generations.
Design a product that people will want to listen to
People learn by experience and by experiencing high-quality audio, anyone can learn the difference between average sound and good sound. Whether they know it or not, everyone can hear the difference between good and bad audio but most have never experienced true hi-fi. They may not even notice at first. But we believe that once a person gets used to high-quality sound, it’s impossible to go back. If we can give them the best sound they’ve ever heard, they’ll want to hear it as much as possible and educate themselves (and others) in the process.
This is how we make hi-fi desirable. People are listening to music more than ever and if we can expose them to good sound they’re going to want to hear good sound forever.
Design and build at fair prices
We live in a world where most products are designed and optimized for high quantity manufacturing. For example, smartphones are assembled in the millions and entire assembly lines are being built solely for a specific smartphone model. When a new model comes to market, the assembly lines are scrapped and new ones are built.
Opposing quantity is quality, which is often the result of dedicated craftmanship. We believe that to achieve our goals we need to find the middle ground between optimized production facilities and the quality that only a skilled, hands-on craftsman can deliver.
A heavy investment in the right production equipment has therefore been a necessity and is key to keeping our costs under control while maintaining the quality we want.
We also manage all electronic production under our own roof. There are vast benefits of in-house electronic manufacturing. They range from being able to respond to necessary changes quickly, to lowered delivery times and better stock capabilities, to complete traceability and future production improvements. The reasons for manufacturing defects or errors can be documented and adjusted in the design or production process with relative ease, allowing us to improve every aspect of all of our products with any future PCB version we make.
Conclusion – Our goal
We want High fidelity to be popular. We want people to understand what good sound is and what it can contribute to their lives. We want to provide a solid choice of audio equipment that fits perfectly into a living space without taking it over but also delivers an experience that indulges both active and passive listeners. In other words, we want high-fidelity to become a common household item.